Lots of big companies are making much profit. Why don’t they stop advertising and reduce the price of their goods. The poor consumer would have to pay a great deal more if advertising didn’t create many markets for products. It’s precisely because of heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think that the only purpose of advertising is to sell goods. Another important function is to inform. A great deal of knowledge we have about household goods derive largely from the advertisements we read. They introduce us to new products or remind us of the existence of a few ones we already know.
We mustn’t forget that advertising makes a positive contribution to our pockets. The fact that we pay so little for our daily paper, or enjoy so many broadcast programs is due to the money spent by advertisers. Another thing to remember is the “small adverts” in every newspaper and magazine. What a tremendous useful service they perform for the community. For example, you can find a job, buy or sell a house, announce a birth, marriage or any other event...
1. Choose the right answer
The text is about:
a) The role of advertising in our society.
b) The bad effect of advertising on the consumer.
c) The different advertising companies.
2. Are the following statements true or false?
A) Thanks to advertising, consumer goods are expensive.
B) Advertisers don’t aim at selling goods only.
C) “Small adverts” don’t help the consumer so much.
3. Answer the following questions according to the text.
a) In what way do “small adverts” help us?
…………………………………………
b) What are the functions of advertising?
………………………………………………….
4. Who or What do the underlined words in the text refer to?
a) They b) a few ones c) our
B. Text Exploration
1. 1)Find in the text words or phrases closest in meaning to the following.
a) customer =………………… b) information =…………….
c) Owing to =………………..
2. Complete the following chart as shown in the example.
Nouns | Verbs | adjectives |
consumption | to consume | consumptive |
……………………… | ……………………… | reproductive |
contribution | ……………………… | ……………………… |
……………………… | to use | ……………………… |
3. Complete sentence (b) so that it means the same as sentence (a).
1- a) he said:” the consumer doesn’t pay much money”.
b) ……………………………………………………
2- a) Poor people can’t buy what they want because goods are expensive.
b) If goods were cheaper, poor people…………………………….
3- a) “It’s unjust that unproductive companies absorb millions of pounds each year”, he said.
b) He said ………………………….
4- a) They say:”Lots of big companies are making great profit today”.
b) …………………………………....
4. Classify the following words according to the pronunciation of their final “s”
Produces - critics- millions –advertises - companies – advertisements
/s/ | /z/ | /iz/ |
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