Anyone who lives in America is aware of advertising. Persuading newspapers and magazines, we see full-page colour ads urging us to buy clothes, autos, cigarettes and kitchen appliances. Television and radio programmes include commercials; we all have heard the phrases “brought to you by” and “sponsored by” hundreds of times. If we drive, we see road signs or bill roads proclaiming the qualities of products or the location of restaurants or motels. If we commute on a transmit system, we can’t help but notice the prominent signs displayed on the buses and the subways. And in our mail, along with the bills and the letters, come shiny flyers and circulars promoting products and announcing sales.
The literal meaning of “advertise” is to make us turn toward something. When we see an ad, we turn out our thoughts towards the message; we notice and remember what it says. At least, that is what the advertiser wants us to do. Sellers would have enormous problems transacting any business without advertisements. For example, if Apple or IBM or Texas instruments introduces a new product like a personal computer; we wouldn’t know about it if these companies couldn’t or didn’t advertise. Women and men in business know very well that as advertising increases, so do sales.
Fortunately, the consumer benefits from advertising as well. Ads permit the public to buy intelligently. By reading the bank ads, for example, we might decide to transfer our money from our current bank to one offering better rates or more convenient hours. In addition, a traveller can save hundreds of dollars on transcontinental airfares by comparing the ads in the travel section of the newspaper.
COMPREHENSION QUESTIONS
FIND IN THE TEXT WORDS WHICH MEAN ALMOST THE SAME AS:
Persuading: ………………………..
Embrace: ………………………..
Wisely: ………………………..
WHAT THE ITALICIZED WORDS IN THE TEXT REFER TO:
It : ……………………….
Do: …..…………………..
One: ..……………………..
FIND SENTENCES IN THE TEXT WHICH SHOW THAT:
a. Advertising is beneficial for manufacturers.
b. The more you advertise, the more you sell
ANSWER THESE QUESTIONS ACCORDING TO THE TEXT:
a. In addition to mass media, where can you see ads in America?
b. What are two advantages of advertising?
c. How can people who buy products profit from advertising?
The literal meaning of “advertise” is to make us turn toward something. When we see an ad, we turn out our thoughts towards the message; we notice and remember what it says. At least, that is what the advertiser wants us to do. Sellers would have enormous problems transacting any business without advertisements. For example, if Apple or IBM or Texas instruments introduces a new product like a personal computer; we wouldn’t know about it if these companies couldn’t or didn’t advertise. Women and men in business know very well that as advertising increases, so do sales.
Fortunately, the consumer benefits from advertising as well. Ads permit the public to buy intelligently. By reading the bank ads, for example, we might decide to transfer our money from our current bank to one offering better rates or more convenient hours. In addition, a traveller can save hundreds of dollars on transcontinental airfares by comparing the ads in the travel section of the newspaper.
COMPREHENSION QUESTIONS
FIND IN THE TEXT WORDS WHICH MEAN ALMOST THE SAME AS:
Persuading: ………………………..
Embrace: ………………………..
Wisely: ………………………..
WHAT THE ITALICIZED WORDS IN THE TEXT REFER TO:
It : ……………………….
Do: …..…………………..
One: ..……………………..
FIND SENTENCES IN THE TEXT WHICH SHOW THAT:
a. Advertising is beneficial for manufacturers.
b. The more you advertise, the more you sell
ANSWER THESE QUESTIONS ACCORDING TO THE TEXT:
a. In addition to mass media, where can you see ads in America?
b. What are two advantages of advertising?
c. How can people who buy products profit from advertising?
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