Part 1. Reading : (15 points)
a) Comprehension : Read the text carefully then do the activities: (8 points)
False advertising is the use of deliberately false statements or deception in advertising, in order to gain a commercial advantage. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising.
Advertising the maximum is the most frequent deceptive and misleading method used by advertisers. Internet service providers, for example, may advertise their service as offering "up to 256 kbit/s", whereas on average use it could be just 20 kbit/s. The use of "up to" in the description protects them legally, while raising false hopes in the customers. Further, in the fine print it is mentioned that this includes both the download and upload speeds, deteriorating the customer's usage experience even more.
The goal of regulations worldwide is, however, still preventing rather than punishing this false advertising, reflecting the purpose of civil law in setting things right rather than that of criminal law. The typical sanction is to order the advertiser to stop its illegal acts, or to include disclosure of additional information that serves to avoid the chance of deception, but there are no fines or prison time except for the infrequent instances when an advertiser refuses to stop despite being ordered to do so.
1) The text is about:
a) Complaining about a defective product.
b) Deceptive advertising.
2) Say whether the following statements are true or false according to the text:
a) False advertising is the use of unintentional false statements to gain a commercial advantage.
b) Internet service providers deliberately use false statements to deceive their customers.
c) The use of “up to” in advertising avoids deceiving and misleading customers.
d) Advertising regulations prevent deceiving rather than punishing it.
3) In which paragraph is:
a) The reason why many governments use regulations to control false advertising mentioned?
b) The sanction to false advertising mentioned?
4) What do the underlined words in the text refer to?
5) Answer the following questions according to the text:
a) Is false advertising ethical?
b) What is the false advertising method used by internet service providers?
c) Why do internet service providers use “up to” in their advertisements?
d) When is prison the sanction to false advertising?
b) Text Exploration : (7 points)
1) Find in the text words closest in meaning to the following:
§1) on purpose §2) unusual §2) promote §3) unethical
2) Complete the following chart as shown in the example:
| Verbs | Nouns | Adjectives |
| Example: to persuade | persuasion | Persuasive |
| ………………………………. | Deception | …………………………………… |
| ………………………………… | …………………………………… | commercial |
| To add | ………………………………….. | …………………………………….. |
3) Ask the questions that the underlined words answer:
a) False advertising is used in order to gain a commercial advantage.
b) The typical sanction is ordering the advertiser to stop its illegal acts.
4) Give the correct form of the verbs in brackets:
a) If you (to pay) attention to advertisements, they (not to deceive) you.
b) I wish advertising regulations (to be) tougher.
5) Classify the following words according to the pronunciation of their final “s”:
Statements – transactions – refuses – advertisers – hopes – instances
| /s/ | /z/ | /iz/ |
| | | |
6) Reorder the following statements to make a coherent paragraph:
a) However, This increase in consumption is not making them happier or healthier.
b) The unprecedented consumer appetite is making it harder for people to meet their basic needs
c) They are incurring more debts and working longer hours to pay for their high consumption lifestyle.
c) Consequently, they are spending less time with family, friends, and community organizations.
d) because items that were considered luxuries are now viewed as necessities.
Part 2. Written Expression: (5 points)
Choose one of the following topics and write a composition of about 80 words:
EITHER:
TOPIC: 1: Influenced by an advertisement promoting the qualities of a product, you took the decision to buy it. At home you realized that the advertisement deceived and misled you. Write a letter of complaint:
- Describe the Product.
- Describe the Problem.
- What happened to you as a result of the defective product.
- The action you are requesting the company take to resolve the problem.
OR:
TOPIC: 2: The factory, you work in, has recently produced a new model. Write an advert promoting it. Don’t forget to write a true advertisement!
| | CORRECTION | | |||||||||||||||||||
| | | ||||||||||||||||||||
| | 1) b) Deceptive advertising. 2) a) False: b) True. c) False: d) True. 3) a) §1 b) §3 4) (they : people) ; (their: providers) ; ( them: providers) ; ( its: the advertiser) 5) a) No, is not. b) Advertising the maximum. c) to protect themselves legally. d) When an advertiser refuses to stop despite being ordered to do so. 1) §1) deliberately §2) frequent §2) advertise §4) illegal 2)
3) a) What is false advertising used for? b) What is the typical sanction? 4) a) pay - will not deceive b) were 5)
6) b – e – a – c – d | ||||||||||||||||||||
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