American newspapers try to entrain as well as give information, for they have to complete with TV.
for, here, introduces a cause. It's slightly more formal than because.
we introduce a cause using : because, for, since or as.
Examples :
- Newspapers are necessary in everyday life because they keep people informed.
- Advertisers use children in their commercials as childhood is seen as a world of innocence and honesty.
- Many people don't like commercials, for advertising campaigns add to the price of the products.
- Advertising creates frustration since it makes people want to buy what they cannot afford.
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