Advertising is a message designed to promote a product, a service, or an idea. In everyday life, people come into contact with many kinds of advertising.
The purpose of most advertising is to sell products or services. Manufacturers advertise to try to persuade people to buy their products. Large business firms also use advertising to create a favourable "image" of t h e i r company. In many businesses, the volume of sales depends largely on the amount of advertising done.
Advertising is also used by individuals, political parties and candidates, social organizations, special-interest groups, and the government. Many people advertise in newspapers to sell used cars, homes, or other property. Political parties and candidates use advertising to try to win votes. Social organizations and special-interest groups often advertise to promote a cause or to influence the way people think or act. For example, The United States government uses advertising chiefly to recruit volunteers for the armed forces
Advertising is common in almost all countries. In many countries, however, advertising is more restricted than it is in the United States. In most of the countries of Western Europe, for example, the governments limit the amount of advertising that appears on television. In addition, these governments make greater use of advertising for social, political, and educational purposes.
(From World book 2004)
1. Copy the choice that best completes each of the following statements:
A. The aim of the passage is to: a) Argue a point. b) Inform. c) Entertain.
B. The text is addressed to: a) Teachers. b) All readers. c) Specialists.
2. Answer the following questions according to the text:
a) What does the amount of sales depend on?
b) Who uses advertising? (Give 2 examples).
c) What is the attitude of some governments towards advertising?
3. What do the underlined words in the text refer to? : ( their - I t )
4. Choose the most suitable title to the text:
a) Advertising. b) Advertising in newspapers. c) Advertising in the United States.
5. Find in the text words whose definitions follow :
a) To further the sale or acceptance of (§1).
b) Approving (adj) (§2).
c) Second hand (§3).
d) People who offer to do something (§3).
B. Text Exploration:
1- Which verbs can be derived from the following nouns?
product - contact – service.
2- Ask the question that the underlined words answer:
The purpose of most advertising is to sell products.
3- Give the correct form of the verbs in brackets :
Many people use garlic for flavouring meat and for (to make) medicine that
(to reduce) cholesterol. People often (to buy) it when they do the shopping. Being a garlic eater (to be) something to be proud of. It (to show) that you enjoy
healthy living.
.
4- Underline the stressed syllables in each word
advertise - promote – organizations
5- Fill in the blanks with three words from the list :
product - with - by - protect - inform – quality
There are many associations which provide consumers ………… information about marketed products in Britain. Their main purpose is to ……………. consumers from abuse. When a consumer suffers from the bad quality of o given ………………, he complains to these associations.
Part two: Writing. (05/20)
Topic: Do you think that people in your country are on the whole mindful about food safety? Explain.
The purpose of most advertising is to sell products or services. Manufacturers advertise to try to persuade people to buy their products. Large business firms also use advertising to create a favourable "image" of t h e i r company. In many businesses, the volume of sales depends largely on the amount of advertising done.
Advertising is also used by individuals, political parties and candidates, social organizations, special-interest groups, and the government. Many people advertise in newspapers to sell used cars, homes, or other property. Political parties and candidates use advertising to try to win votes. Social organizations and special-interest groups often advertise to promote a cause or to influence the way people think or act. For example, The United States government uses advertising chiefly to recruit volunteers for the armed forces
Advertising is common in almost all countries. In many countries, however, advertising is more restricted than it is in the United States. In most of the countries of Western Europe, for example, the governments limit the amount of advertising that appears on television. In addition, these governments make greater use of advertising for social, political, and educational purposes.
(From World book 2004)
1. Copy the choice that best completes each of the following statements:
A. The aim of the passage is to: a) Argue a point. b) Inform. c) Entertain.
B. The text is addressed to: a) Teachers. b) All readers. c) Specialists.
2. Answer the following questions according to the text:
a) What does the amount of sales depend on?
b) Who uses advertising? (Give 2 examples).
c) What is the attitude of some governments towards advertising?
3. What do the underlined words in the text refer to? : ( their - I t )
4. Choose the most suitable title to the text:
a) Advertising. b) Advertising in newspapers. c) Advertising in the United States.
5. Find in the text words whose definitions follow :
a) To further the sale or acceptance of (§1).
b) Approving (adj) (§2).
c) Second hand (§3).
d) People who offer to do something (§3).
B. Text Exploration:
1- Which verbs can be derived from the following nouns?
product - contact – service.
2- Ask the question that the underlined words answer:
The purpose of most advertising is to sell products.
3- Give the correct form of the verbs in brackets :
Many people use garlic for flavouring meat and for (to make) medicine that
(to reduce) cholesterol. People often (to buy) it when they do the shopping. Being a garlic eater (to be) something to be proud of. It (to show) that you enjoy
healthy living.
.
4- Underline the stressed syllables in each word
advertise - promote – organizations
5- Fill in the blanks with three words from the list :
product - with - by - protect - inform – quality
There are many associations which provide consumers ………… information about marketed products in Britain. Their main purpose is to ……………. consumers from abuse. When a consumer suffers from the bad quality of o given ………………, he complains to these associations.
Part two: Writing. (05/20)
Topic: Do you think that people in your country are on the whole mindful about food safety? Explain.
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