Young people spend a lot of time in pubs, bars, discotheques and clubs. Because of this, they are natural targets for advertisers working for liquor companies. Advertising campaigns often include offers of cheaper drinks, free T-shirts, caps and posters. The aim is to introduce young people to new tastes and brands of liquor and to create a future generation of drinkers. One vodka company actually held a competition at a university. The prize was free vodka for a whole term.
Health experts strongly criticise this advertising. They argue that young people are unaware of the dangers of alcohol, particularly the serious risk involved in drinking large amounts of liquor and then trying to drive home. Young people, they say, do not realise how drinking affects their judgement and reactions.
In many European countries, drinking is becoming increasingly popular with teenagers, and drunk teenage drivers are often involved in accidents leading to injury or death. In one case, a young girl collapsed in her home after drinking 17 tequilas at a liquor promotion. Later, while she was leaning out of the window to get some fresh air, she fell to her death.
Experts on alcoholism believe that the only way to prevent this trend is to make teenagers more aware of the effects of alcohol and of the risks they take when they drink and drive. Perhaps they should also show teenagers how they are manipulated by advertisers who are only concerned with their profits and are not worried about the consequences.
1.The text is about ( 01 pt.)
a. advertising’s influence. , b. Alcohol Advertising and youths
2.Are the following statements true (T) or false (F)? ( 01.5 pt)
a. Liquor companies try to encourage teenagers to try new drinks.
b. Teenagers are aware of the effects of alcohol on the body.
c. Liquor companies only care about making profits.
3. Answer the following questions according to the text. ( 03 pts)
a. Why is advertising drinks to teenagers an investment for liquor companies?
b. What marketing techniques do alcohol advertisers use to attract teenagers to try new brands of liquor?
c.What solution is suggested by experts on alcoholism to help teenagers ?
4.What /Who do the underlined words in the text refer to ? ( 01.5 pt)
a) They (§2 ) - b) their ( §2) - c) who ( § 4 )
5. Choose a, b, or c, in each question below. Only one choice is correct. ( 01pt)
1. It’s not unusual for liquor companies to advertise by…
a) giving away free samples of vodka.
b) inviting university students to pubs.
c) selling alcoholic drinks at lower prices.
2. In the example in the text, the young girl died…
a) because being drunk made her careless.
b) from drinking too much alcohol.
c) in a drunk driving car accident.
b.Text Exploration : ( 07 Pts.)
1. 1.Find in the text words that are closest in meaning to the following . ( 01pt)
a. organised ( §1) - c.think ( §4)
2.Ask the questions which the underlined words answer. ( 02 pts )
a. Young people spend a lot of time in pubs, bars, discotheques and clubs.
b. Alcohol advertisers spent $990 million for TV ads in 2002.
3. Combine the sentence using the word in brackets . ( 01 pt )
a. Children learn more about alcohol from beer advertising . Adolescents learn more about alcohol from beer advertising.(Both...and)
4.Complete sentence b so that it means the same as sentence a. ( 02pts.)
a1. Television advertising for "alcopops" has exploded he said.
b.He said...........................................................................
a2. The alcohol industry introduced 46 new beers in 2006.
b.46 new beers..................................................................
5.Classify the words according to the pronunciation of the final ‘ s’ ( 01 pt )
Drinks - companies - products - messages
/ s / / z / / iz /
Part Two :Written Expression : ( 05 pts.)
Write a composition of 80 words on one of the following topics.
Topic1. What do you think about advertising alcohol for teenagers?
Topic 2. Write a short account of an accident involving a drunk teenager. It can be a
true story or a fictitious one.
Health experts strongly criticise this advertising. They argue that young people are unaware of the dangers of alcohol, particularly the serious risk involved in drinking large amounts of liquor and then trying to drive home. Young people, they say, do not realise how drinking affects their judgement and reactions.
In many European countries, drinking is becoming increasingly popular with teenagers, and drunk teenage drivers are often involved in accidents leading to injury or death. In one case, a young girl collapsed in her home after drinking 17 tequilas at a liquor promotion. Later, while she was leaning out of the window to get some fresh air, she fell to her death.
Experts on alcoholism believe that the only way to prevent this trend is to make teenagers more aware of the effects of alcohol and of the risks they take when they drink and drive. Perhaps they should also show teenagers how they are manipulated by advertisers who are only concerned with their profits and are not worried about the consequences.
1.The text is about ( 01 pt.)
a. advertising’s influence. , b. Alcohol Advertising and youths
2.Are the following statements true (T) or false (F)? ( 01.5 pt)
a. Liquor companies try to encourage teenagers to try new drinks.
b. Teenagers are aware of the effects of alcohol on the body.
c. Liquor companies only care about making profits.
3. Answer the following questions according to the text. ( 03 pts)
a. Why is advertising drinks to teenagers an investment for liquor companies?
b. What marketing techniques do alcohol advertisers use to attract teenagers to try new brands of liquor?
c.What solution is suggested by experts on alcoholism to help teenagers ?
4.What /Who do the underlined words in the text refer to ? ( 01.5 pt)
a) They (§2 ) - b) their ( §2) - c) who ( § 4 )
5. Choose a, b, or c, in each question below. Only one choice is correct. ( 01pt)
1. It’s not unusual for liquor companies to advertise by…
a) giving away free samples of vodka.
b) inviting university students to pubs.
c) selling alcoholic drinks at lower prices.
2. In the example in the text, the young girl died…
a) because being drunk made her careless.
b) from drinking too much alcohol.
c) in a drunk driving car accident.
b.Text Exploration : ( 07 Pts.)
1. 1.Find in the text words that are closest in meaning to the following . ( 01pt)
a. organised ( §1) - c.think ( §4)
2.Ask the questions which the underlined words answer. ( 02 pts )
a. Young people spend a lot of time in pubs, bars, discotheques and clubs.
b. Alcohol advertisers spent $990 million for TV ads in 2002.
3. Combine the sentence using the word in brackets . ( 01 pt )
a. Children learn more about alcohol from beer advertising . Adolescents learn more about alcohol from beer advertising.(Both...and)
4.Complete sentence b so that it means the same as sentence a. ( 02pts.)
a1. Television advertising for "alcopops" has exploded he said.
b.He said...........................................................................
a2. The alcohol industry introduced 46 new beers in 2006.
b.46 new beers..................................................................
5.Classify the words according to the pronunciation of the final ‘ s’ ( 01 pt )
Drinks - companies - products - messages
/ s / / z / / iz /
Part Two :Written Expression : ( 05 pts.)
Write a composition of 80 words on one of the following topics.
Topic1. What do you think about advertising alcohol for teenagers?
Topic 2. Write a short account of an accident involving a drunk teenager. It can be a
true story or a fictitious one.
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